Aspects PR team took to Paris for the first ever Scent Safari!

Designed as a truly immersive fragrance experience, five perfume loving journalists were invited to join us on a Scent safari, taking a deep dive into one of the most exciting fragrance capitals in the world – Paris! 

After an early start, our first stop was Givaudan for an introduction to fragrance creation and an audience with perfumer Sonia Constant. Sonia demonstrated the unique headspace technology that she uses in the creation of her Ella K fragrances and all our guests received personalised bottles of the soon to be launched Orchid K.

Day two started with a visit to the Jovoy boutique and an exploration of Francois Henin’s fabulous brand, Jeroboam. We were joined by perfumer Vanina Muracciole, creator of the Jeroboam fragrances. Vanina generously shared her creative process and the inspiration behind each of the fragrances. Our guests were then given free rein to explore the boutique, a real ‘kid in a sweet shop’ moment! We were then all whisked off to lunch at Lou Lou. It has a wonderful view of the Eiffel Tower for a sneak preview of an exclusive new launch.

The excitement continued with a visit to the newly opened Nishane boutique on Rue St Honoré. Brand Ambassador Alexandre Helwani was on hand to introduce the brand and the various fragrance collections. Alexandre was also our gracious host for dinner at Gigi to celebrate the launch of new fragrance Tuberoza X. 

The next morning, our final destination was Hotel El Dorado. Alexandre J team hosted a beautiful lunch in honour of their newest creation, Butterfly. An added delight was the presentation of handmade chocolates by artisan chocolatier, Edwart Paris. Creator Edwin Yansané joined us to explain the process of making perfumed chocolates, which we were all able to try as we smelled the fragrance. 

The trip was a huge success and we have received lots of amazing feedback and of course, brilliant coverage for all our brands and perfumers. Well done to the PR team and the amazing services they offer. We really hope to be able to do this again!

Michael Kors launches Pour Femme and Pour Homme

Fashion designer to the stars, Michael Kors, is a world-renowned, award winning creator of luxury accessories and ready-to-wear clothing. The brand came to life during the hustle and bustle of New York city in the eighties, with Kors creating timeless pieces for those living fast paced lives but who sought glamour, indulgence, and elegance in their everyday pieces, too. This effortless, refined, and urban fashion house adds a touch of glitz to the norm, something that is reflected in the collection of fragrances that complement this globally known empire.

Introducing Michael Kors two new fragrances with distinct chain-link bottles, a signature element of Kors’ design aesthetic. Experience the essence of Michael Kors with these new additions.

Michael Kors Pour Femme is a floral woody musk fragrance that embodies luxury, modern glamour and sensuality. The scent opens with a refreshing burst of mandarin, pink peppercorn and blackcurrant. The heart of the fragrance is a sophisticated blend of jasmine and rose blossoms. Balanced by sparkling fruit and an earthy wood base. As the fragrance settles, a Creamy vanilla, seductive musk and patchouli leaves. Creating a deep, lingering sensuality that is both bold and unforgettable, just like the brand.

Michael Kors Pour Homme is a woody spicy citrus fragrance designed to evoke joy, warmth and the invigorating energy of the ocean. The top notes of bergamot, pink peppercorn and lavandin provide a vibrant and provocative opening. This leads to a heart of sea wave accord, clary sage and geranium, offering a fresh and masculine aroma. The base notes of patchouli, vetiver and grey amber add a warm, velvety finish, making this scent powerful and long-lasting. Much like everything from Michael Kors, Pour Homme is a blend of sophistication and vitality.

The launch is accompanied by a striking ad campaign featuring supermodels Irina Shayk and Jon Kortajarena. Set against the glamorous backdrop of a yacht in Miami. The campaign captures the essence of luxury, sensuality, and escapism that Michael Kors fragrances represent. 

Discover the new fragrances and indulge in the luxurious world of Michael Kors!

Hugo

JoJo

Malone

Hex

Poppy