Brunello Cucinelli Unveils A-Site at Harrods

The new site showcases Brunello Cucinelli’s latest collection Incanti Poetici, exclusive to Harrods.

Launched earlier this month, Incanti Poetici is inspired by the beauty of Italian poetry and features six refined fragrances. Each fragrance has been crafted to reflect elegance, artistry and the finest natural ingredients.

The collection includes:

• Vie Eteree (Ethereal Paths)
• Soffio Zenit (Zenith Breath)
• Sogno Notturno (Nocturnal Dream)
• Brezza Gentile (Delicate Zephyr)
• Ombra Lirica (Lyrical Shadow)
• Vento Ardente (Burning Wind)

The Harrods display brings the essence of the collection to life and has been carefully curated by our talented visual merchandising team, EuroItalia and the experts at Edge Retail. This exclusive launch is a must-see if you’re in London!

Brunello Cucinelli launches Incanti Poetici

Introducing the NEW Enchanted Poetry Collection exclusively at Harrods

Brunello Cucinelli has launched six unique, timeless olfactory poems. The collection is inspired by Italian Poets, honouring craftsmanship, beauty and precious ingredients. Each fragrance is dedicated to a single poem, harnessing emotions and feelings whilst celebrating fragrance as a true art form. Exclusive to Harrods, these exquisite scents balance innovation, craftsmanship and quality with a respect for nature and attention to both substance and form.

VIE ETEREE – Ethereal Paths

This fresh and vibrant fragrance, with an Italian soul, opens with a burst of bergamot and citron zest. Basil and cardamom nuances rest gently on a base of cedarwood.

SOFFIO ZENIT – Zenith Breath

A contemporary use of fig notes, enhanced with lavender and rosemary creates a unique, vibrant aromatic bouquet. The leathery sweetness of labdanum absolute adds depth and strength to the lingering base.

SOGNO NOTTURNO – Nocturnal Dream

An addictive woody scent with a soft opening of creamy, musky sandalwood and a hint of cumin. The delicate touch of floralos manthus gives the scent a truly contemporary feel.

BREZZA GENTILE – Delicate Zephyr

A gentle and intimate fragrance that takes the wearer on a sensory journey of contemplation. The vibrant opening of bitter orange opens to a heart of earthy patchouli on a base of ambrox accord.

OMBRA LIRICA – Lyrical Shadow

A journey through the philosophies of the Middle East, where every note is a verse in the poetry of royalty. Regal and precious notes of guaiac wood and olibanum merge with the depth and richness of oud.

VENTO ARDENTE – Burning Wind

Mysterious and sensual warm leather notes captivate the nose with hints of saffron. Accented by amyris with a dry, woody infusion of cedar and sandalwood and a sprinkling of pepper.

Discover the new collection, now available exclusively at Harrods!

Dsquared2 launches Icon Pour Femme and Pour Homme

Two bold fragrances that celebrate individuality, confidence and timeless style.

Dsquared2 has made an iconic mark on the fragrance world with the launch of Icon Pour Femme and Icon Pour Homme, two exciting scents designed to captivate fans of the brand and newcomers.

Originally launching exclusively with The Fragrance Shop, this long-anticipated duo has since rolled out across retailers nationally. True to the brand’s DNA, these fragrances embody a fusion of modernity, sophistication and style.

Icon Pour Femme is a celebration of contemporary femininity. Its unique composition blends notes like jasmine and praline with deeper base notes of sandalwood and vanilla, creating a scent that feels powerful and elegant. A fragrance for the woman who knows exactly what she wants and isn’t afraid to make her mark.

Icon Pour Homme captures the essence of the modern man. Its composition balances fresh, vibrant notes of citrus with a warm and woody base of cedarwood and vanilla, delivering a fragrance that is dynamic and bold. This is a scent that makes a statement, whether worn during the day or into the night.

The launch of Icon Pour Femme and Pour Homme, Dsquared2 invites fragrance lovers to embrace their individuality and step into their own iconic style. These fragrances not only compliment each other but also stand as powerful statements on their own.

Now available nationwide, Icon Pour Femme and Icon Pour Homme are ready to elevate your fragrance collection.