Month: February 2025

To mark the launch of Ghawali’s Love Note, we hosted an intimate event with Ghawali ahead of Valentine’s Day.

Last week, Ghawali and our talented PR team brought together a group of influencers for a tranquil sound bath experience to promote self-love at 1 Hotel Mayfair.

The exclusive event was led by Stephanie Waxberg, renowned for her expertise in holistic wellness, creating an immersive and peaceful atmosphere.

We were delighted to welcome Ghawali’s Creative Director, Forat Al Haider and Head of Marketing, Alexys Mackenzie who flew in from Dubai to share the brand’s vision and introduce guests to the world of Ghawali.

After the immersive experience, guests enjoyed refreshments and left with curated gift bags featuring affirmation cards, rose quartz, palo santo, chocolates and their own Love Note fragrance.

A huge thank you to our guests and Ghawali for making this event so special!

Discover Ghawali, exclusively at Selfridges.

Ghawali invited 12 content creators from around the world on an intimate brand trip.

Last week, two members of our marketing team joined Ghawali for an unforgettable desert adventure in Dubai, bringing along 7 UK content creators for an immersive and intimate experience in the brand’s home region. Guests from around the world explored Ghawali’s signature fragrances, rejuvenated with wellness activities and enjoyed unforgettable experiences.

The trip began with a focus on relaxation, starting with a sunset yoga session that allowed guests to unwind against the stunning backdrop of Dubai. The day ended with a soothing sound bath, creating a moment of calm. The theme of self-care continued with a spa recovery session, where guests indulged in treatments designed to restore and refresh. The evening concluded with Creative Director, Forat Al Haider sharing the Ghawali brand story over dinner.

The following day, the Ghawali team introduced guests to the rich traditions of the region. Content creators embarked on a horseback riding adventure through the desert, followed by a charm-making workshop, where they crafted personalised keepsakes inspired by their journey.

The cultural immersion continued with a hands-on Arabic coffee-making session, where guests learned the artistry behind this treasured ritual, a symbol of hospitality and warmth in Middle Eastern culture.

The trip concluded with a dinner under the stars, where guests gathered in the heart of the desert for a memorable meal surrounded by Dubai’s breathtaking landscape.

A huge thank you to Ghawali for inviting on this unforgettable trip, which perfectly captured the essence of the brand – blending luxury, wellness and heritage.

Discover Ghawali’s fragrances, available exclusively at Selfridges.