Month: October 2025

Aspects Beauty and Ghawali celebrated a night of success as Ghawali’s “Love Note” takes home the top fragrance honour.

On the 23^rd October, our team joined Ghawali for an unforgettable evening it was at the Pure Beauty Awards 2025! They celebrated the very best in beauty innovation and artistry and the night was made even more special when Ghawali’s “Love Note” was crowned ‘Best New Fragrance’!

More than just a scent, Love Note is a heartfelt tribute to romance with an irresistible blend of praline, chocolate, amber, vanilla bourbon and musk. The fragrance captures the warmth and sweetness of love itself, creating a truly enchanting experience.

This prestigious win is a wonderful recognition of Ghawali’s creativity, craftsmanship and passion for creating timeless fragrances.

A huge congratulations to the entire Ghawali team on this remarkable achievement!

Discover the award-winning fragrance exclusively at Selfridges.

Celebrating the exclusive launch of Midnight Scented Dreams, Atkinsons transformed the Hilary Site on Oxford Street.

From 23rd to 29th October, Atkinsons took over the Hilary Site to unveil Midnight Scented Dreams, the brand’s latest fragrance inspired by Black Tulip Deluxe. The space centred around the new scent while also inviting visitors to explore the full collection.

The experience was fully interactive as guests could take a touchscreen quiz to discover their perfect fragrance match or lift each bottle to reveal its notes and enjoy the corresponding soundtrack through headphones. This immersive approach allowed customers to engage deeply with the collection and learn more about the brand.

A huge thank you to our amazing visual merchandising team, Mad About Designs and the Selfridges team for bringing this vision to life!

Midnight Scented Dreams is now available exclusively in-store and online at Selfridges.

Moschino launches the latest edition to the Toy collection, Toy Boy 2.

The new fragrance for him arrives in the iconic teddy bear bottle, now reinvented in a stylish matt charcoal grey. Toy Boy 2 takes you on a sensory journey, opening with a spicy spark and settling into a warm amber caress.

The original Toy Boy bottle has been reimagined with a striking matt charcoal grey finish, enriched with sleek silver accents to create a sophisticated and precious fragrance vessel. The teddy bear has become a true symbol of style, design, while the packaging highlights the luxurious fragrance within.

“This bear, designed in matt charcoal grey, comes alive with an explosion of intriguing nutmeg and sparkling ginger, setting out on a quest of lively and ironic charm. It escapes the daily greyness by retracing distant but ever-present emotions, wrapping you in a warm embrace of intense coffee, while Akigalawood adds a bold touch. The adventure continues with a soft trail of myrrh and vetiver, comforting you and promising even more surprises.”
— Jordi Fernandez, perfumer

Discover Moschino Toy Boy 2, available exclusively at The Perfume Shop.

A celebration of artistry and innovation, introducing Jovoy’s latest fragrance inspired by the natural beauty of Vietnam.

We’re proud to welcome the prestigious Jovoy Parfums to the Aspects Beauty portfolio. To mark the launch of their captivating new fragrance, Ha Long Bay, we hosted two exclusive breakfast sessions at Amélie Restaurant, bringing together press and influencers for an intimate introduction to the scent and the brand.

Inspired by the breathtaking landscapes of Vietnam, Ha Long Bay opens with juicy notes of sand mango (Xoài Cát), peach and vibrant spices, balanced by soft leather and a refined woody base.

The morning began with a press session led by Jovoy’s founder, François Hénin and master perfumer, Veronique Nyberg, who shared the story behind Ha Long Bay’s creation. Guests were treated to a live demonstration of Veronique’s pioneering Jungle Essence technology, a unique process that enables raw ingredient extraction, showcased using freshly crushed black peppercorns.

Later, a smaller group of influencers joined the Jovoy team for an intimate exploration of the inspiration and artistry behind Ha Long Bay, offering a deeper look into the craftsmanship that defines the house of Jovoy.

A huge you to the Jovoy team, Paul Thomas for the stunning flowers and everyone who joined us and helped make this launch a truly memorable celebration!

Jovoy Parfums are now available exclusively at Harrods and the Jovoy Boutique in Mayfair.