We joined Alexandre J to celebrate the global launch of Royal Peacock across two exclusive London events.

Our team were delighted to support Alexandre J in celebrating the global launch of Royal Peacock with two exclusive events in London.

The celebrations began with an intimate breakfast at The Emory, where guests gathered to mark the launch of the latest addition to the Alexandre J collection. The event featured a presentation from Amélie Jabban, Global Brand Director, who shared the vision behind Royal Peacock.

Inspired by the spirit of Art Nouveau masters and their rich chromatic palette, Royal Peacock is an opulent contemporary fragrance that blends rich coffee accords with deep, spicy gourmand notes. Presented in a striking hand-painted bottle, each piece takes around 20 hours to create, with only 750 bottles available at Harrods, making it a truly exceptional addition to the Alexandre J collection.

The celebrations continued at Harrods with the brand’s Meet the Perfumer event, hosted by fragrance expert Suzy Nightingale. Guests enjoyed an insightful discussion with perfumers Anne-Sophie Behaghel and Amélie Bourgeois, joined by Amélie Jabban, who explored the creative journey behind Royal Peacock, from its inspiration to its composition.

Bringing together members of the press, influencers and fragrance enthusiasts, the events offered an exclusive opportunity to discover the artistry and craftsmanship behind the new launch while celebrating Alexandre J’s continued commitment to luxury perfumery.

A special thank you to Alexandre J and Savoir PR for their partnership in delivering two memorable events. We are proud to have supported the global launch of Royal Peacock and look forward to seeing the fragrance continue its journey!