The luxury fragrance brand has arrived in style at Selfridges!
We are proud to announce the exclusive launch of Ghawali at Selfridges! Ghawali is a contemporary niche fragrance brand that effortlessly combines the opulence of luxury with the rich cultural heritage of the Middle East. Each scent is an aromatic journey, a modern yet timeless blend of heritage and innovation that captures the essence of tomorrow.
To celebrate this exciting debut, Selfridges unveiled an eye-catching CGI video featuring a classic London bus with Ghawali’s signature scent on the roof, arriving outside Selfridges.
Inside the iconic Selfridges London store, the Ghawali experience continued with a stunning pop-up installation and a giant Ghawali bag was taken around the store, creating a social buzz and turning heads as it moved through the aisles!
Top UK fragrance experts, including TJ Talks Scents, Clémence Pellé, Eudora Nwasike, Dana Ahmed, Haydn Williams, William Wade, Henry Wade and Rowan Row, were also invited to exclusive 1:1 sessions with Creative Director, Forat where they had the chance to delve into the brand’s history and collections.
To finish off the week, we celebrated with an incredible launch event organised by Pure London.
The launch of Ghawali at Selfridges marks a new era of luxurious, culturally infused fragrances. Be sure to discover your next favourite scent at Selfridges today!
