Our team celebrated the launch of Oud Morning with exclusive events at Pavyllon London, Harrods and Head Office.

We were delighted to welcome the Jeroboam team to the UK for a series of events celebrating Oud Morning, exclusively available at Harrods.

The visit began with an intimate breakfast at Pavyllon London at Four Seasons Hotel London at Park Lane, where guests discovered the inspiration and craftsmanship behind the fragrance.

The celebrations continued at Harrods with a Meet the Perfumer event featuring Jeroboam founder François Hénin and perfumer Vanina Muracciole. Guests enjoyed an insightful conversation about the creation of Oud Morning, followed by a Q&A.

François also visited our head office at Balneath Manor, where he introduced Jeroboam to our wider team and hosted an Oud Morning training session, followed by a blueberry-themed brunch inspired by the fragrance.

The events offered an exciting opportunity to discover the artistry behind Oud Morning while celebrating our continued partnership with Jeroboam and Harrods!