Working with Moschino Beauty, we delivered an exciting experiential and influencer campaign around Harry Styles’ sold-out Wembley Stadium shows, bringing the playful personalities of Gummy and Yummy directly to fans.
Experiential Sampling Activation
Across two Wembley show dates, our team sampled Moschino Beauty’s latest fragrances to more than 80,000 Harry Styles fans, creating an exciting pre-show experience for concertgoers. Our stand was positioned outside the stadium and we encouraged fans to discover the scents before heading into the venue, generating excitement and lots of fun social media moments.
Influencer Activation
Alongside the sampling experience, we invited 16 influencers and press to experience the Harry Styles show in a fully brand-immersed Moschino Beauty private box. By combining experiential marketing with influencer storytelling, the campaign generated social media buzz and full brand immersion.
A huge thank you to our client, partners, suppliers and everyone involved in making this campaign such a success!
