A morning of fragrance discovery, exclusive previews and personalised experiences.

Yesterday, we hosted our Niche Spring Showcase at Filtrd Café in Covent Garden, welcoming guests for a morning dedicated to discovery across our growing niche fragrance portfolio.

Held as a drop-in event from 9am to 12pm, the showcase gave guests the opportunity to explore the latest newness from a selection of our brands, including Akro, Jeroboam, Widian, Atkinsons and Gritti.

Guests were also given a sneak peek at an exciting new Jeroboam fragrance launching soon, alongside the opportunity to discover Akro, the contemporary fragrance brand recently welcomed into the Aspects Beauty portfolio. Created by renowned perfumer

Olivier Cresp, Akro brings a distinctive and modern perspective to niche fragrance.

To bring the experience to life, guests enjoyed coffee, matcha and pastries inspired by fragrance ingredients, while calligrapher Gabrielle from Dunwell Calligraphy engraved Travalo atomisers for guests to personalise, fill with their chosen scent and take away.

Beautiful florals by Amarante completed the space, creating a fresh and inviting setting for the morning.

A big thank you to everyone who joined us.