We shared the importance of suncare in the UK’s surfing capital!

We recently had the pleasure of attending a Sun Bum pop-up on Newquay beach for Boardmasters Festival! This year, the iconic event attracted a huge crowd of 58,000, celebrating surfing, skateboarding and music.

Sun Bum debuted at Polzeath with a giant Sonny perched on a cliff overlooking the beach, drawing the attention of festival-goers. On the beach, the excitement continued as we handed out ‘Finders Keepers Umbrellas’, which were free for anyone to take.

Cool By The Pool, SCJ, Ann’s Cottage, and our Beauty and Wellness teams engaged with attendees by offering temporary tattoos, stickers, and brochures, while also providing educational product demonstrations.

It was two days of fun and we can’t wait for next year’s event!