We took the Versace Bright Crystal pop-up on tour!

This spring, we took the timeless elegance of Versace Bright Crystal on the road, delivering a dazzling pop-up experience to fragrance lovers across the country.

In partnership with Fenwick in Eldon Square, Newcastle (27–30 March) and John Lewis in Bluewater (10–13 April), the Versace Bright Crystal pop-up invited shoppers to immerse themselves in the world of the iconic fragrance.

Visitors explored the fresh and floral notes of Bright Crystal while stepping into a campaign-inspired photo booth and picked up some Versace goodies! A few lucky guests even discovered exclusive hidden prizes through our interactive game.

Each visitor had the chance to step up to prize wall and select an envelope to reveal their prize which added an extra level of excitement to the day.

It was an incredible experience, thank you to everyone who joined us for being part of the Bright Crystal magic and a special thank you to the amazing team at Haygarth for bringing the vision to life!