Versace’s new fragrance embodies strength, knowledge and kindness, paying tribute to the Greek God of love.

Introducing Eros Energy, the new woody citrus fragrance for him from Versace featuring superstar Channing Tatum.

Versace Eros Energy is inspired by the breathtaking beauty of the mediterranean coastline and deeply connected to the summer lifestyle of the house. The freshness of the scenery, the wildness of the air and the luxuriousness of a Versace vacation.

The powerful sillage and long-lasting presence of the fragrance symbolise the enduring power of love and beauty, while fresh waves of citrus pay homage to the breathtaking serenity of the mediterranean coastline. Playfulness and intrigue are found at the heart of the fragrance through surprising and delicious notes of pink peppercorn and sharp blackcurrant. Finally, this spirited scent is rounded off with warm green notes of patchouli and oakmoss, providing a deep and earnest tribute to the natural world.

The launch of Eros Energy is celebrated with an iconic ad campaign featuring Channing Tatum. In this new campaign, Tatum embodies Eros, the mythological God of love, in a thrilling narrative that reflects energy, passion and intensity. The visual journey follows Eros as he races against his own arrow through ever-changing landscapes, representing the different facets of the Eros fragrance collection, from the dynamic burst of Eros Energy to the cascading waters of Eros and the rugged terrain of Eros Flame. Discover Versace Eros Energy and immerse yourself in the luxurious beauty of Versace.