We celebrated the launch of Sweet Enigma with six UK content creators in the heart of Paris.
This week, our PR team travelled to Paris with six UK content creators to celebrate the launch of Alexandre J’s latest fragrance, Sweet Enigma.
The trip began with Sweet Enigma inspired cocktails, a Q&A with the perfumer and an intimate dinner hosted by Alexandre J. The following day was filled with Parisian discovery, starting with a guided tour of the Musée Carnavalet, before indulging in a traditional cheese and wine tasting for lunch.
The evening ended on the sweetest note with a luxury chocolate experience for all the guests.
We were delighted to be joined by Alberta Gjerbeck, Axel Grundemar, Amelia Taylor, Chloe Rose, Fabiana Cristin and Yvonne Victoria, who captured the trip beautifully and shared the Sweet Enigma story with their audiences.
A big thank you to everyone who joined us on this unforgettable journey and helped us mark the arrival of Sweet Enigma in true Parisian style!
Discover Alexandre J fragrances, available exclusively at Harrods.
