A celebration of artistry and innovation, introducing Jovoy’s latest fragrance inspired by the natural beauty of Vietnam.
We’re proud to welcome the prestigious Jovoy Parfums to the Aspects Beauty portfolio. To mark the launch of their captivating new fragrance, Ha Long Bay, we hosted two exclusive breakfast sessions at Amélie Restaurant, bringing together press and influencers for an intimate introduction to the scent and the brand.
Inspired by the breathtaking landscapes of Vietnam, Ha Long Bay opens with juicy notes of sand mango (Xoài Cát), peach and vibrant spices, balanced by soft leather and a refined woody base.
The morning began with a press session led by Jovoy’s founder, François Hénin and master perfumer, Veronique Nyberg, who shared the story behind Ha Long Bay’s creation. Guests were treated to a live demonstration of Veronique’s pioneering Jungle Essence technology, a unique process that enables raw ingredient extraction, showcased using freshly crushed black peppercorns.
Later, a smaller group of influencers joined the Jovoy team for an intimate exploration of the inspiration and artistry behind Ha Long Bay, offering a deeper look into the craftsmanship that defines the house of Jovoy.
A huge you to the Jovoy team, Paul Thomas for the stunning flowers and everyone who joined us and helped make this launch a truly memorable celebration!
Jovoy Parfums are now available exclusively at Harrods and the Jovoy Boutique in Mayfair.
