The Italian luxury fashion house unveils the worldwide exclusive launch of three new Incanti Poetici fragrances during a spectacular in-store and online takeover.
Harrods announces Brunello Cucinelli as its Brand of the Month for December, celebrating the Italian luxury fashion house through an immersive takeover across both the Knightsbridge store and Harrods.com. The partnership places a spotlight on the brand’s refined aesthetic, craftsmanship and its growing presence within the world of fragrance.
As part of this special moment, Brunello Cucinelli unveils the worldwide exclusive launch of the newest additions to the Incanti Poetici fragrance collection: Segreto, Silenzio and Ricordo. These creations continue the brand’s olfactory journey, each expressing elegance and poetic beauty.
The takeover features a striking window showcase dedicated to the fragrances, along with an installation inside the store that brings to life the values at the heart of the Brunello Cucinelli brand. Nature, beauty and artisanal excellence are woven into a multisensory environment designed to welcome visitors into the world of the Solomeo Fashion House.
The fragrances unfold as intimate compositions shaped by master perfumers Alberto Morillas and Jordi Fernández.
Segreto reflects luminous citrus and floral serenity, blending Sicilian yellow mandarin, orange blossom, sandalwood and benzoin.
Silenzio reveals a quietly powerful character through Italian bergamot, ylang ylang, cinnamon bark and a soft salted caramel accord.
Ricordo explores the emotional resonance of memory with coriander seeds, jasmine sambac, coconut and patchouli coeur.
To further amplify the launch, Brunello Cucinelli hosted an unveiling ceremony and festive breakfast with UK fashion and beauty media and influencers to celebrate this historic moment.
A huge congratulations to Brunello Cucinelli and EuroItalia for this incredible takeover and a heartfelt thank you to our team whose dedication and hard work were instrumental in bringing this exceptional launch to life.
The Brand of the Month celebration and worldwide exclusive fragrance reveal will be showcased at Harrods throughout December, ahead of the wider international release planned for 2026. Discover the collection here.
