A landmark moment as Jeroboam unveils its first permanent installation in the Harrods Fragrance Black Hall.

On Monday 8th December, Jeroboam reached an exciting new milestone with the arrival of its first permanent Cake Stand in the iconic Harrods Fragrance Black Hall. This long-term placement marks a proud moment for the brand and a wonderful step forward in its journey with Harrods.

The first few days of the installation have already brought fantastic engagement with new customers discovering Jeroboam for the first time and loyal fans returning to enjoy the collection in its beautiful new setting.

This is a monumental achievement for Jeroboam and our team. Since launching in Harrods, Jeroboam has evolved from a beloved niche fragrance house into a key player, complete with an exclusive Harrods fragrance, Your Oudhness.

We’re incredibly grateful to the Jovoy team for their constant support and to our brilliant in-store team, whose enthusiasm and expertise make moments like this possible.

We’re excited for all that’s ahead in 2026 as Jeroboam continues to grow.

If you’re in Knightsbridge, be sure to stop by the Harrods Fragrance Black Hall to see the new permanent installation for yourself!

Installation design by Mad About Design Ltd.