We joined Moschino and The Perfume Shop for their first pop up at Bluewater.

The Moschino Beauty funfair arrived at Bluewater’s Moon Court for the very first time with a three-day pop-up in partnership with The Perfume Shop.

The event showcased the iconic Toy Collection, including Toy 2, Toy Boy, Toy 2 Bubblegum and Toy 2 Pearl. Each fragrance proved to be very popular, giving us the chance to introduce Moschino to new customers as well as reconnect with those who already love the brand.

Shoppers enjoyed classic funfair favourites such as ring toss, the claw grabber and a photo booth, alongside popcorn, fragrance samples and plenty of Moschino moments to take home. Guests could also purchase Moschino fragrances on the day with special offers and a gift with purchase available throughout the event.

The activation attracted large crowds each day and created a vibrant atmosphere for all who attended. A number of content creators also joined across the weekend, capturing the funfair experience and highlighting the world of Moschino Beauty. Each creator left with a favourite fragrance in hand, taking away a piece of the Moschino magic!

Thank you to everyone who visited across the three days, and to the team at Haygarth for their support in bringing this activation to life.