Aspects Beauty joined forces with Cool by the Pool and Ann’s Cottage to spread the SPF message to festival-goers in Cornwall.
The Aspects Beauty team headed to Newquay earlier this month, joining the Cool by the Pool team at Boardmasters, the UK’s surf capital festival. Originally a surfing competition, Boardmasters has grown into a world-class celebration of surfing, skateboarding and music, welcoming over 58,000 attendees this year. The 2025 line-up included headline performances from RAYE, The Prodigy and Central CEE!
In partnership with Ann’s Cottage, we hosted a Sun Bum pop-up designed to engage festival-goers, boost brand visibility and drive footfall into store, all while keeping people protected from the sun. Visitors enjoyed free SPF top-ups from pump stations, collected branded stickers, temporary tattoos and discovered hidden “finders keepers” prizes across the beach.
Our team had some much fun with Sun Bum but it also served as an important reminder: SPF is an everyday essential, not just something to reach for on sunny days.
