Jeroboam

Jeroboam is a dynamic fusion of tradition and modernism from Jovoy founder, François Henin and renowned perfumer, Vanina Muracciole, who have come together to create intense scents based around the key ingredient of musk. Their philosophy is that fragrance is infinitely more efficient than words. And major perfumes don’t need big bottles. Originally only available in a 30ml flacon but named after a three-liter bottle, Jeroboam embodies exactly the kind of humour and contrast that François favours.

jeroboam boha floral fragrance
Jeroboam collection

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